go-to-market strategy

A strong Go-to-Market Strategy is built on clear processes and seamless cross-functional collaboration. These examples highlight how a strategic, insight-driven approach ensures faster, more effective launches with measurable impact.

overview

By leveraging structured frameworks such as:

  • Launch Tier Matrix

  • Launch Brief

  • Go-to-Market Timeline

launch execution is streamlined, accelerating time-to-market and driving higher feature adoption through a data-driven GTM approach.

tier matrix

Tiering launches by business impact prioritises efforts and sets cross-team expectations on output and channels.

For example:

  • Tier 3 launches may include a launch email, an in-app notification and small updates on the website

  • Tier 2 launches may also include sales enablement sessions, demos and case studies

  • Tier 1 launches may include all of the above, plus a paid media campaign, a press release and whitepaper

Since defining and rolling out the tier matrix on the right, we saw a decrease in average time from planning to launch by 15%

launch brief

After defining the launch tier, my next point of call is always completing a launch brief.

A well-crafted launch brief should align stakeholders, focus execution, and measure success.

Following issues with stakeholder alignment delaying launches in the past, I revised our launch briefs to include more detail & cross-department KPIs.

The results:

  • 30% reduction in time from briefing to launch

  • 100% of planned milestones hit (compared to 60% of the previous launch)

GTM TIMELINE

By identifying clear user benefits from customer feedback following the pilot stage and applying insights into in-app guide messaging during the launch stage, we achieved: 

  • 35% in-app guide completion rate  

  • 22% feature adoption rate 90 days post-launch

results

Tier Matrix: 15% average time decrease from planning to launch

Launch Brief: 30% reduction in time from briefing to launch

Launch Brief: 100% of planned milestones hit

GTM: 35% in-app guide completion rate  

GTM: 22% feature adoption rate 90 days post-launch